Whoever’s making commercials for Bacardi is a genius.  I usually don’t even drink rum, but this new commercial certainly has me thirsty for a mojito.  The music is by “Matt and Kim”, the song is called “Daylight”.  They’re on Green Label Sound (who seem to be some sort of musical offspring of PepsiCo/Mountain Dew – and also have some sort of relationship to an artist I’ve heard of before – Flosstradamus). Matt and Kim have an official website too!  You can download an honest to goodness MP3 of the song from the label’s site.  And finally there’s full access to a video of the commercial on YouTube!  Unbelievable, I guess after all those years of having to search out your favorite commercial’s songs, lyrics, videos, etc. are over and done with.  Now all this media is at our fingertips and I’m pretty sure the folks running the show at the companies that come up with the commercials, that make the products and that create the music … finally get it!  Thank you social media!

Here are the lyrics for anybody who’s trying to decypher the words:

DAYLIGHT

we cut the legs off of our pants
threw our shoes into the ocean
sit back and wave through the daylight
sit back and wave through the daylight

slip and slide on subway grates
these shoes are poor mans ice skates
fall through like change in the daylight
fall through like change in the daylight

i miss yellow lines in my roads
some color on monochrome
maybe i’ll paint them in myself
maybe i’ll paint them in myself

these sidewalks liquid then stone
building walls and an old pay phone
it rings like all through the daylight
it rings like all through the daylight

chorus
and in the daylight we can hitchhike to maine
i hope that someday i’ll see without these frames
and in the daylight i don’t pick up my phone
cause in the daylight anywhere feels like home

I have five clocks in my life
and only one has the time right
i’ll just unplug it for today
ill just unplug it for today

open hydrant rolled down windows
this car might make a good old boat
and float down grand street in daylight
and float down grand street in daylight

and with just half of a sunburn
new yellow lines that i earned
step back and here comes the night time
step back and here comes the night time

chorus
and in the daylight we can hitchhike to maine
i hope that someday i’ll see without these frames
and in the daylight i don’t pick up my phone
cause in the daylight anywhere feels like home

Tags: bacardi, commercial, daylight, green label sound, lyrics, matt and kim, Music, video

This entry was posted on Tuesday, May 19th, 2009 at 7:50 pm and is filed under Internet, Marketing, Music, TV. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.