Talk to Chuck
Just read an article on AdAge about Charles Schwab putting their accounts on review. Omnicom Group’s PHD is who has the business now. Nice folks over there, I worked on their “perspectives.” corporate blog a couple years ago, which included a couple trips to their office. I hope they manage to keep the contract. The “Talk to Chuck” campaign is definitely pretty good, and take a look at this quote:
A number of media agencies are going to get the chance to “Talk to Chuck” about his $100 million media-planning and -buying account in the next few weeks. Charles Schwab, one of the only financial-services companies not to take any federal bailout money, has put its traditional and digital media business up for review.
How about that, here I go and talk about AIG like they’re the devil. And now there’s some contrast for you - one of the only financial-services companies not to take any federal bailout money – excellent. So there IS a way to run a financial-services company without needing handouts from the government! That’s what they should be talking about in their advertising campaigns (unless they also have humility listed as a corporate virtue, in which case they’re pretty much saints).