Just read an article on AdAge about Charles Schwab putting their accounts on review.  Omnicom Group’s PHD is who has the business now.  Nice folks over there, I worked on their “perspectives.” corporate blog a couple years ago, which included a couple trips to their office.  I hope they manage to keep the contract. The “Talk to  Chuck” campaign is definitely pretty good, and take a look at this quote:

A number of media agencies are going to get the chance to “Talk to Chuck” about his $100 million media-planning and -buying account in the next few weeks. Charles Schwab, one of the only financial-services companies not to take any federal bailout money, has put its traditional and digital media business up for review.

How about that, here I go and talk about AIG like they’re the devil.  And now there’s some contrast for you - one of the only financial-services companies not to take any federal bailout money – excellent.  So there IS a way to run a financial-services company without needing handouts from the government!  That’s what they should be talking about in their advertising campaigns (unless they also have humility listed as a corporate virtue, in which case they’re pretty much saints).

Tags: advertising, AIG, bailout, charles schwab, Economy, phdus

This entry was posted on Friday, April 3rd, 2009 at 3:10 am and is filed under Business, Economy, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.