Comments on: Sustainable business models, and why ABC has LOST their way http://tumanov.com/blog/2009/05/sustainable-business-models-and-why-abc-has-lost-their-way/ software engineering, entrepreneurship, music - by Ivan Tumanov Fri, 16 Jul 2010 08:43:31 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Ivan Tumanov http://tumanov.com/blog/2009/05/sustainable-business-models-and-why-abc-has-lost-their-way/comment-page-1/#comment-414 Ivan Tumanov Thu, 28 May 2009 21:20:54 +0000 http://tumanov.com/blog/?p=279#comment-414 Yes, I agree with you about Hulu and SouthparkStudios - I wouldn't even care if their ads were longer or more frequent, as long as I don't have to get uncomfortable and click a mouse button just to prove to them that I'm paying attention. Having to do that totally ruins the mood, destroys the show as viable date-watching-material, etc, etc. If I like the show, I'm gonna pay attention to the commercials because I'm paying attention to what I'm watching. If anything, I think ABC is making people pay LESS attention to the commercials. I don't even mind them making whatever money they have to off the show, good for them if they can monetize it without making it unbearable for me. But the second they make it unbearable, they pressure users to get the content elsewhere. The only reason I'm not torrenting the show is because I respect the need to sustain this content model. If the content is not available for streaming from the content owner, then I would either buy the DVD or download the content from somewhere else. For shows that are on hulu, I don't have to make that decision - I watch, consume the ads like a good boy, and everybody's happy. So really, if these guys ran any focus groups, they would probably know that putting content on hulu is a good way to make quick money off it. Don't know why some content isn't available online at all, except illegally. Weird. Yes, I agree with you about Hulu and SouthparkStudios – I wouldn’t even care if their ads were longer or more frequent, as long as I don’t have to get uncomfortable and click a mouse button just to prove to them that I’m paying attention. Having to do that totally ruins the mood, destroys the show as viable date-watching-material, etc, etc. If I like the show, I’m gonna pay attention to the commercials because I’m paying attention to what I’m watching. If anything, I think ABC is making people pay LESS attention to the commercials.

I don’t even mind them making whatever money they have to off the show, good for them if they can monetize it without making it unbearable for me. But the second they make it unbearable, they pressure users to get the content elsewhere. The only reason I’m not torrenting the show is because I respect the need to sustain this content model. If the content is not available for streaming from the content owner, then I would either buy the DVD or download the content from somewhere else. For shows that are on hulu, I don’t have to make that decision – I watch, consume the ads like a good boy, and everybody’s happy. So really, if these guys ran any focus groups, they would probably know that putting content on hulu is a good way to make quick money off it. Don’t know why some content isn’t available online at all, except illegally. Weird.

]]> By: Matthew Helfgott http://tumanov.com/blog/2009/05/sustainable-business-models-and-why-abc-has-lost-their-way/comment-page-1/#comment-411 Matthew Helfgott Thu, 28 May 2009 15:08:50 +0000 http://tumanov.com/blog/?p=279#comment-411 I completely agree with you, I love Hulu and Southparkstudios because their ads are quick and aren't obnoxious. I don't watch any of the network sites but what you're describing sounds awful, people don't mind watching commercials even on crap they pay for as we've seen with cable so why not just stick in 1 at the beginning and 1 every 15min following? People will get through the episode quicker to just watch another one! Also wouldn't the money they're making on the internet be even better than what they're getting from cable since they don't have to give a cut to the provider? I'm really hoping we can cut out the middleman with the internet so the networks and the viewers can all be happier. Unfortunately the major networks are all saturated with fatcats that just want fast big numbers and never take the time to aim their shots so we're probably going to lose out in the end again. I completely agree with you, I love Hulu and Southparkstudios because their ads are quick and aren’t obnoxious. I don’t watch any of the network sites but what you’re describing sounds awful, people don’t mind watching commercials even on crap they pay for as we’ve seen with cable so why not just stick in 1 at the beginning and 1 every 15min following? People will get through the episode quicker to just watch another one! Also wouldn’t the money they’re making on the internet be even better than what they’re getting from cable since they don’t have to give a cut to the provider? I’m really hoping we can cut out the middleman with the internet so the networks and the viewers can all be happier. Unfortunately the major networks are all saturated with fatcats that just want fast big numbers and never take the time to aim their shots so we’re probably going to lose out in the end again.

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